LE LABO Redesign Website (Design Concept)

Self-initiated project.

I challenged myself to redesign the New York-based perfume/cosmetic brand, LE LABO's website.
I believe there was an opportunity to improve the design of the current website. I began with extending the main home page and incorporating core sections such as about us, and popular items as the current website doesn't have much information on their home page.

I chose muted, neutral colours across the website as I felt the colours align well with their unique product description: plant-based, genderless, claimless, and vegan products.

To implement the LE LABO design aesthetics to the website, the layouts are structure by 12 column grids to give the whole website a minimal editorial look and some sections are arranged with lines that were inspired by the label of their products.

Hope you like my redesign of LE LABO website and let me know what you think! :)