Dove Farms Winery – Website Design & Development

One of the courses in my Web Design Certification was entirely dedicated to building websites using the popular framework Bootstrap. For my final project, I was tasked with designing and publishing a website for Dove Farms, a fictional California winery looking to rebrand. Widely recognized for their high-quality varietals, Dove Farms had just launched their Wine Club in the hopes of attracting a younger clientele. To appeal to this new demographic, a fresh brand identity and website design were in order.

I wanted to paint Dove Farms as a trendy Instagrammable vineyard while still embodying quality and class. So I went with a contemporary style focused on photography and color. Funky illustrated elements overlap and frame richly colored images throughout the site. The pops of vibrant color amidst creamy neutrals make for a lively, yet decidedly chic, design. The typography is also carefully balanced; to reflect the established quality of Dove Farms, I chose a geometric header font with an uncomplicated, stable character and paired it with a down-to-earth script.