Science Center Website

See more at https://julierado.com/science-center-website

The University City Science Center has been an incubation powerhouse in the Philadelphia region for nearly 60 years, helping science and technology startups find their footing and their funding. They came to Untuck for a website redesign—their old website wasn’t just ready for a refresh, it was in need of rethinking from the ground up. It had been loaded up and added onto with content that, over the years, had created a labyrinth-like architecture that made it hard for users to find what they needed from the site, hard for them to figure out how they could fit in to the Science Center’s programs, and hard for them to figure out what it was the Science Center even did. We worked closely with Science Center’s leadership and marketing team to define an architecture that would quickly and clearly guide different audience groups where they wanted to go while also enticing them to discover more about the Science Center.

(Work done at Untuck with John & Amy Saal; development by Adam Balee)