United Way Campaign

See more at https://julierado.com/united-way-of-greater-philadelphia-southern-new-jersey-campaign

United Way of Greater Philadelphia and Southern New Jersey (UWGPSNJ) created some major momentum when they shook up and downsized the format for their 2016 Campaign, and they wanted to keep the excitement and added appeal going for their 2017 Campaign. A new aspect to the 2017 campaign was that UWGPSNJ wanted to target individual donors, which is an audience they’d never reached out to before—in previous years, campaigns were done in the workplace or by meetings with major donors. Additionally, United Way Worldwide had made a major shift in their messaging—changing it to convey that United Way was no longer a convener and fundraiser, but instead a cause-focused agency working to end intergenerational poverty. With this new information in mind, we did some research and came up with some strategy recommendations for the best way for UWGPSNJ to make sure their goals for the campaign were a success.

(Work done at Untuck)