Exogos: E-sports

This logo has been designed for a Gaming Cafe start-up in upscale Mumbai. The idea was to induce a feeling of exclusivity and at the same time retain some of the spunk associated with e-sports. The choice of a custom typeface was made keeping in mind these things.
The shield with shades, an exaggerated X, gems and a wing at the bottom, blue-grey highlights, keeping in mind with the clients demand for an anime type look, while keeping it's exclusivity intact.
Exogos is a rare word, so even though a custom font was required, had to keep it legibile for the first time readers to understand.