Alchemy. Logo. Sketch 3

A concept for new branding. Heavily considering moving my business name over from Leban Hyde illustrative design to Alchemy In Design (currently my tag). Reasons would be to give some separation between Leban Hyde the private citizen and Leban Hyde the design business. Also shifts the positioning from freelance to agency—which translates to a shift in client prospects.

This logo, though flirting with trendiness, better depicts the idea of alchemy, reactions, things in a state of flux. I plan on making the logo a dynamic system with multiple options (spoiler alert: animated GIF to come).

A lot to consider. Feedback is welcome.