Upstart pattern design 1-1

I designed this project for Upstart, a leading AI lending platform. The challenge of this project is to introduce pattern designs to the Upstart brand while accurately representing the essence of the company.

To solve this challenge, I focused on the 3 core ideas that represent Upstart: 1) young and fresh, 2) easy and quick to use, and 3) trustworthy.

In this concept. I played around with the orientation and different sizes of our Upstart chevron logo to create a fresh, exciting feeling. 

Feel free to check out the next post for more concepts from this project.