TV App Concept for Online Store

Hey! Lately, more and more brands are moving to lifestyle ideology. They are not shops where you can buy only something specific anymore. They offer a lot of goods and services, generate original content like streams, reviews, and whatnot.

This concept is just about that! You can watch streams and video reviews of the goods and instantly buy them.

Challenges!
A TV remote is not the most convenient way to manipulate the UI so I tried to design a simple layout without any extra actions.

The size of elements is extremely important. I tested the UI on several TV sets from different distances. My goal was to make the content readable from the sofa which is 4 meters far from the TV. Also, it has to look fine if you prefer to be close to the screen.

Another challenging thing was a product card, but I'll tell you about that in upcoming shots!

PS. Brand names and contents were changed to protect the client's privacy.