SeatGeek Logo Redesign
Our initial custom type solutions ranged from extremely lively, to more restrained. From script to sans and somewhere in between. Whatever the solution, an “EA” ligature became a must for kerning. We narrowed in on the final concept with the SeatGeek team. Finally, we had two steps to finish:
— First, make it actually perfect. We made a consistent execution according to the numbers.
— Then, make it look perfect. We made optical adjustments to balance the wordmark. Mainly, the S and K were adjusted on the in-line wordmark, and the S, T, G and K were finessed on the stacked to make them feel like they extended to the same height and baseline in the corners of the wordmark.
Fore more on the process check the cases study here: https://hoodzpahdesign.com/portfolio/seatgeek-logo-redesign/