Joyfully Crafted

Our Brand Mark - A Kite in Flight

At Kintent, we balance the challenging journey of working towards compliance with the meticulous precision required to craft successful outcomes in the trust process, and the joys that come with achieving it.

To convey the essence of these objectives, we focused on the phrase "Joyfully Crafted" which we define as “meticulous”, "approachable", and “human”. This forms the basis of our personality, core aesthetic and everything we create.

When it came to embodying these qualities in a brandmark, we chose a delta kite. A kite has to be meticulously crafted and precisely engineered to fly, it is a very familiar and approachable object, and it evokes human emotions of nostalgia, freedom, and a child-like exuberance when in flight.