CarDekho Identity & Brand Guidelines

This was identity redesign project. In 2018 CarDekho wanted to start its new marketing campaigns. The brand was already 10 years old and their identity was not created for digital age. The goal was to develop an identity system for CarDekho, which can be used for its sub brands as well. We need a new logo which can be suitable as app icon yet can go on to the shop facade.

The identity is responsive, so that it can be used from smallest of size of mobile screen to OOH without loosing its legibility. The Identity system is dynamic to incorporate creation of identity for further more sub brands.