Lotus Makeup Visual Language: Makeup Brand

This was pitching project to Lotus Herbal for their Makeup Line. Above set of graphics style is final version after two round of revisions.

The challenge was to create a unified visual language which is appealing to a wide range of audience, can support wide range of products with global feel to it.
The visual should show balance of Glamour, Elegance and Fun.

This visual language has a wide range of secondary colour palette, which is originated from their one brand colour. The wide range of colours is complemented with 5 display fonts for headings, 1 sans serif for paragraph and one serif for heading or sub heading. The display fonts covers the mood of Glamour, Elegance and fun.