Kintent Website Hero Visual

Design challenge - How do you create a signature hero graphic that depicts a complex, tedious workflow as an effortless and joyful process?

Introduce movement and weightlessness : Our brand-mark is a kite. We used the flight of a kite as inspiration, and placed the character in a relaxed posture on a floating cloud, to create a sense of lightness and dynamism.
Showcase a feeling of ease : We designed a notion of numerous parts of a complex business environment being processed and automatically converted into positive compliance outcomes.
Create a sense of accomplishment : A subtle, content smile on the character’s face as their team’s compliance achievements are highlighted in the visual.