PriceDekho Identity: Ecommerce Logo Design

During the pandemic our company wanted to revive look and feel of its silent e-commerce product: PriceDekho. The platform is comparison centric which let user to find best price available for any product listed across multiple websites.

I create this new symbol sung comparison symbols "<" and initial of name. The main identity is simple and unique but its application and color schemes is vibrant, to dynamic nature of e-commerce.