Ayurvedyam Identity Design: Yoga & Ayurveda Medicine Brand

Some design projects demands more attention to details, specially when client is also a designer. The goal was to create an identity system for Ayurveda Brand in not very conventional way. So we took modern style as our base.

The symbol represents mix of small cap and upper case "A". The symbol contain three shapes, depicting three core element of Ayurveda. There are multiple variation of logo to suit various applications, web, packaging, installation, print medium etc.