Pescadería Chicho

Rebranding Project for Pescadería Chicho, a fish shop located in Buenos Aires, Argentina. This project encompassed the complete design of the brand and its graphic identity, creating three distinct variations: an Isologotype, a Seal, and a Monogram. Each element was carefully crafted, detailing a rich color palette, precision-selected typographic fonts, as well as specific motifs and applications for both the brand itself and its products. This comprehensive rebranding process aims not only to refresh the image of the fish market but also to convey the essence and quality that set it apart, emphasizing its connection to family tradition and excellence in seafood products.