Graphic Design and Art Direction for G4S
Numerous graphics, illustrations, and art direction projects for globally renowned company G4S.
Promo material, newsletters, cards, celebrations, invitations, social posts and graphics, training/tutorials etc.
G4S have an already established and recognizable logotype and dominant colors so the challenge was to always incorporate these strong elements into the design, regardless of the focus being on people or technology.
Illustrations are a mix of cartoony simple and shaded style with a hint of minimalism where it was necessary. The ultimate goal is for the illustrations to contrast with the serious tone and directive of the company - to enhance the messages rather than conceal or mute them.
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