Alexander Coffee Roastery Logo

Branding for Alexander Roastery coffee roaster in Sydney, Australia.

Alexander Roastery is named after owner/founder Patrick's son, who is the heart and soul of the family business. The initials AR formed the base of the monogram, something that would make a strong first impression and lay the foundation of the brand identity.

By incorporating the roasting motion of a roaster and the coffee bean shape, the logo mark is personal and unique to the family business.

Full case study at Behance https://www.behance.net/gallery/124418933/27THREE-BOULANGERIE-Branding