Work in Progress Rebrand
New visual identity for Work In Progress with Sophia Bush! They just moved to a new network home at Wondery so it was a fitting time to take a look at the branding. The symbolism behind the new mark: Pieces of the whole: Sophia Bush is a celebrity best known for acting, but she is also an activist, a podcaster, a friend, and so much more. Her guests are just as faceted. Asterisk: The asterisk is used in writing to point the reader to additional info. Likewise the WIP Podcast is all about diving deeper with guests. Full case study here: https://hoodzpahdesign.com/portfolio/work-in-progress-podcast-branding/ Many thanks to: Sophia Bush, Babs Burchfield, Caitlin Lee, and Rob Holysz for bringing us in on this one! Logo animation by: Chris Maher Fonts in use: GT Alpina Fine (Reg & Italic) by Grilli Type
New visual identity for Work In Progress with Sophia Bush! They just moved to a new network home at Wondery so it was a fitting time to take a look at the branding. The symbolism behind the new mark: Pieces of the whole: Sophia Bush is a celebrity best known for acting, but she is also an activist, a podcaster, a friend, and so much more. Her guests are just as faceted. Asterisk: The asterisk is used in writing to point the reader to additional info. Likewise the WIP Podcast is all about diving deeper with guests. Full case study here: https://hoodzpahdesign.com/portfolio/work-in-progress-podcast-branding/ Many thanks to: Sophia Bush, Babs Burchfield, Caitlin Lee, and Rob Holysz for bringing us in on this one! Logo animation by: Chris Maher Fonts in use: GT Alpina Fine (Reg & Italic) by Grilli Type
New visual identity for Work In Progress with Sophia Bush! They just moved to a new network home at Wondery so it was a fitting time to take a look at the branding. The symbolism behind the new mark: Pieces of the whole: Sophia Bush is a celebrity best known for acting, but she is also an activist, a podcaster, a friend, and so much more. Her guests are just as faceted. Asterisk: The asterisk is used in writing to point the reader to additional info. Likewise the WIP Podcast is all about diving deeper with guests. Full case study here: https://hoodzpahdesign.com/portfolio/work-in-progress-podcast-branding/ Many thanks to: Sophia Bush, Babs Burchfield, Caitlin Lee, and Rob Holysz for bringing us in on this one! Logo animation by: Chris Maher Fonts in use: GT Alpina Fine (Reg & Italic) by Grilli Type
