Packaging ReDesign for Mornin' Coffee

Packaging redesign for Mornin' coffee. Similar to the logo redesign, they were asking for something a bit more modern but still having that rustic feel to it. You can see the logo redesign here:

https://dribbble.com/shots/16258093-Logo-ReDesign-for-Mornin-Coffee

Since large part of their branding is "morning coffee" - including the brand itself being "Mornin'" - the packaging showcases a scenic moment right in the middle of sunrise. Colors of the sunrise are mixed with coffee tones; meanwhile line art and old style photo are keeping the tradition part front and center. Top motto says "The most beautiful morning stories".