Edaleen Dairy Hypothetical Rebrand

This is a hypothetical rebrand for Edaleen Dairy. I wanted to give the brand an update but keep the family-owned vibe. I chose to hand letter a classic, yet bold and friendly serif font. I chose bright pastel colors for an inviting and happy tone. Cow print is a trending pattern so I decided to include one for potential use on things like cone wrappers and napkins.