Core Values 3 & 4

We have been exploring abstract concepts to illustrate our brand core values. Here is the second set, 3) Go for it, 4) Everyone Matters.

The geometric/organic shapes and lines are from our new visual toolkit. We also saw this as an opportunity to combine our secondary colors with our primary brand colors to match our voice/tone and make them slightly playful and fun! This series will consist of six core values posters, and we'll be posting two more soon.

Let us know what you think!