slice super card!

There is a way that print advertisements work - they are simple and minimalistic accompanied with a short copy.

However, when I was given a chance to experiement and try my hand at a print ad, I knew for a fact that I don't want to fall into the mainstream category. I wanted the piece to pop and stand out so as to attract the eyes of the reader.
So I worked on this ad, with a crisp copy, adhering to the brand guidelines outlining clear value propositions. And well, that is all it took to make this ad go viral!
That's right, the strategy worked and the response was truly overwhelming across the industry.
Do you like the ad too? Do share your feedback with me, would love to implement it in my work going forward!

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