Dip. Graphic Design | Assessment - Restaurant Branding

Creation of an illustration-focused brand for a new chain of restaurants opening in Australia offering dine-in and take-away options.

The brief requested an illustrated logo with custom hand-illustrated words and a fully illustrated mascot/ character to accompany the logo; 5 additional smaller illustrations/ icons to be used on the menus, packaging and other collateral such as staff uniforms and coasters; a 3x6 meter wall mural needed to be designed for inside the restaurants using three colours; and a business card.