Play

the design of a toolkit, a booklet for the “toy experience”. Toys were offered to children and toddlers. Some had new packaging designed (meant to be played with). The parents filled in the small booklet with observations of the usage of the toy for the first 5 days. The conclusions taken from this, are that toys were no
longer used after the third day, and the purpose built packaging was as engaging as the toy. In a particular case, the package actually received more attention than the toy itself.