Adobe CoCreate: Ting's Jackfruit Chips

Ok! Let me tell you a little bit about this new project I did in collaboration with Adobe for Ting's Jackfruit Chips so, Adobe invited me to partner with them to redesign the brand, to identify what should be changed and make it look fresh and appealing, for this particular case I created a new logo, an illustration system a color set, typeface and the brand manuals of course. The key was to make the brand name more relevant in the applications (packaging, web...etc) and to communicate the message and various of the brand trough vibrant colors and eye-catching illustrstions. You find more information about this project in the @adobecreativecloud blog and social media, I'm thrilled to read the great feedback in comments, the people love it, I would like to know yours too, tell me, what do you think about this project? 🌟