Phoenix Suns

I remember watching this year’s NBA Finals and thinking about how clunky the Phoenix Suns visual identity felt. The brand has a ton of inspiration to pull from just from the name itself, but their current look felt boring and safe.

So, I took a stab at it. I cut the color palette from six (!!) to four and repositioned the shades of each to be vibrant against the black, with The Valley uniforms in mind. The primary mark features a phoenix with wings that form the lines of a basketball and highlights that visualize the rays of a sun. A roundel felt right at home here, and a custom “Phoenix Suns Basketball” is wrapped around the phoenix.