Green Strategy ORM Website Redesign

About the company

Green Strategy ORM is a company that offers a wide of services - Social media strategy, Web design and management, SEO, Organic SEO, Blogging and Online reputation management which includes Branding and Review site monitoring.

Role
User Experience Design, User Interface Design, UX Research

Tools
Figma, Miro

Timeline
27th November 2020 to 9th December 2020

Challenge

A well-designed website provides good user experience and helps website visitors access and navigate a website without difficulty. Forrester research estimates that a well-designed User Experience can increase conversions by 400%. When visitors visit a website they keep in mind what a specific company can offer them. A lot of visitors are bought with good web design the minute they can achieve their main goals efficiently. I decided to completely redesign Green Strategy ORM company's website interface and experience in order to create a more delighting and user-friendly website.

How can I create a more delighting and user-friendly website?

Solution

I explored different fundamental design principles focusing more on improving visual hierarchy. I explored contrast, repetition, overlapping and consistency in colors, layouts and typography.