Interactive Mobile Campaign

This is an interactive mobile advertising campaign made for Sony's Smurfs movie. The campaign started with a video introducing the user to the characters. Next, they'd have to find Smurfette, one of the star Smurfs, in a busy picture (thing Where's Waldo) in just a few seconds until the buzzer goes off! I came up with the concept and designed the execution which was scene by hundreds of thousands of users on various popular games.