Bayad | E-Wallet App Concept

Bayad Center, now known as Bayad, partnered with White Cloak in mid-2020 to transform its brand, adapting to the changing financial needs of Filipinos amidst the pandemic and digital transformation.

I helped with the initial stage of conceptualizing the app, specifically focusing on the look and feel. Given Bayad Center's well-known reputation as a bills payment company in the Philippines, rebranding could potentially shock some people. Therefore, I designed the app with a modern look that still conveyed a sense of reliability.

My good friend Jonathan Rodriguez, a talented designer I know, became the designer of the app, which was launched in January 2021.