Infinity Lure Co. Logo
NEW WORK: I’m super excited to share the brand identity I created for Infinity Lure Co., a fishing lure company coming very soon in South Bend Indiana.
The logo mark itself is a reference to the infinity/number eight shape the lure makes while being in the water. It also incorporates two hooks to further the connection with finishing and the function of the lure.
I will also be sharing some unused concepts that were explored in the process as well in the next couple of weeks!
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