IKEA - Families & Apartments Advertising Campaign Rough Pt2

Pencil Rough.
Rod Hunt was commissioned by Instinct BBDO to illustrate their new Russian campaign for IKEA. A huge illustration of ten different families & their appartments was required to represent IKEA furniture solutions suited to each family's lifestyles. The illustration were used in the book written by Russian Children's author Grigory Oster & as an online game.

See the full project here
http://rodhunt.com/110605/3637406/portfolio/ikea-families-apartments-advertising-campaign