Barista Del Barrio brand design

Family owned coffee shop in Tucson, AZ. They had an old logo developed by the father, they wanted to keep a slight tie to this special logo, even though they had outgrown it and needed something updated. They love agave- the rose of the desert- and are driven by memories of the food they would find at their abuela’s kitchen table. For them, The logo system and menu takes its cues from this story, as well as classic diner design and the innovative and unexpected kinds of street art you’ll find in most Chicano neighborhoods. Feedback welcome!