Vexed Logotype

Logotype for Vexed, an upcoming online journal providing retrospective analysis of film, literature, and history through long-form essays. While the content is reminiscent of traditional academic publications in its approach and level of thorough research, the dashes of dry humor and wit make it unique.
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This logotype is very 1970s; much of the initial content of the journal deals with politics and art in the decade. In particular, the typography is inspired by 1970s book cover titles. I particularly enjoy the custom swash, since it has a little sass to it that reflects the journal's content style.