The Bar Stock Exchange - Stock Market Bar
To offer a holistic experience to the user of The Bar Stock Exchange by unifying the design language across mediums (desktop and mobile) to make it feel rewarding and easy and communicate the brand in a way that empowers it to stand with its unique style.
Although a truly creative concept of combining stocks and drinks, the brand failed to set a benchmark on its digital experience. A major gap in physical and digital experience which created trust issues among the customers. A concept this creative required thorough study of user’s requirements and empower users to find all the answers to their questions-naturally which was absent in the app. Confusing Interface made users feel that the idea was difficult to adapt to and required a lot of effort.
Know more on project : https://www.behance.net/gallery/121432901/Runtogive-Stock-Market-Bar
For more visit : www.jeffdesign.co