Logo & visual identity design - Fashion brand

👋🏻 Hey guys, here's the visual identity I created for a fictional fashion brand selling socks.
The challenge was to design a basic logo and a visual identity that will:
- be aimed to students
- use the color red
- symbolize coolness
- be used as a pictogram (the logo)
- be used on the brand packaging

👉🏻 More explanations on helenemome.com (in french) and on Behance @mmehlne (in english)