SANCARLO x NBA

These animated elements were included in a San Carlo's promotional video in collaboration with NBA. The objective was to promote a contest where you had the chance to buy San Carlo's snacks and win a trip to the United States to attend an NBA game in New York.

I approached the animation and customization of these elements following the artistic direction of creating stickers while adding my playful touch.
I enjoyed creating these infinite loops as they can add a touch of fun to the composition.

This production has been done as team with motion designer/producer Lucia Desperati (loomofideas) and Mario Baluci as our artistic director.

If you wanna check more of my stuff follow me on Instagram and for some cool project breakdowns and behind scenes check out my Behance.