Article: Colour Snapping

Last year our Zalando design team redesigned key stylistic elements including layouts, typography, iconography, and colours.

After rounds of iteration, research, and collaboration with engineers we moved from a basic colour palette to a scalable system that illustrates the brand’s inclusive, bold and friendly personality. The algorithms are now a creative instrument available to our teams.

Full article in Zalando Blog — https://medium.com/zalando-design