What is B2B and B2C Marketing and Its Differences

Marketing involves two types i.e. B2B and B2C. These are the two business marketing models where sales hold to be the final result, however, this does not mean that these two business models are similar. And it’s very important to understand the differences between B2B and B2C marketing. Both B2B marketing and B2C marketing have distinct plans and strategies that work for them.