Syntax

Syntax is a brand safety tool, which relies on a state of the art NLP (Natural Language Processing) to identify and analyze content in 19 different languages. With the help of Syntax marketing professionals have greater control over what content their brands’ ads appear at, providing them with brand safety as well as targeting possibilities.

With such a complex issue, there is no shortage of information, tips and angles to shower potential users with. Our challenge was to provide an accessible and easy-to-understand control panel, with an optimized landing page, and to find balance between showcasing USPs and direct information for visitors. The project also extended to the design and execution of the ad campaign accompanying the launch of the tool, to raise awareness of the product and it’s value.

Product Owners: Zoltán Papp, Stoics Ambro, Attila Kassitzky - Dot Creative
Creative Director: Vince Pataky
Design Director: Dániel Buzas
Content Director: Márton Surowiak
UX Design: Dóra Melher, Tamás Stephen
Content Visual, 3D Design: Dóra Melher
UI Designers: Dóra Melher, Péter Bódis, Márk Tóth,