Acamp Logo Redesign

As a fun exercise, I did a logo redesign for the Swedish company Acamp, which is described as the airbnb of camping.

Famous logo and brand designer Sagi Haviv says that a logo should have three qualities:

Distinctive - it should make an impression and be easy to draw from memory.
Appropriate - give the right feeling and have the right personality.
Simple - it should work in all sizes and in all contexts: big and small, screen and print.

A fun exploratory passion project! What do you think?