branding 04

My personal brand.

My last name - Braun (pronounced Brown in it's original German, and by my dad's German family) - and it's awkward pronunciation has always been a point of contention for me. I thought perhaps adding the phonetically recognizable "haus" would bring a natural association.

I set it in bauhaus - just a couple of extra letters, after all - and kerned it to perfection. An easter egg for the true design nerd.

The abstract print brings vibrance and movement to offset the stark balance of the type, and created a beautiful colour palette to work with on branded items.