Keep It Simple Smokey

So, I'm getting back to working on this re-branding. It's Smokey's 75th anniversary and it's time to make one Smokey that can live strongly for the next 75 years.

There's so many versions of him (that are currently in use) that I wanted to simplify him and also make sure that he is easily recognizable. Man, those digital versions are gross!

I've got other pieces to the identity that I will post too. I'm looking to finish writing a full story about it for my website too.