Website Logo Design (Soch aur Saaj)

Soch aur Saaj' is a personal blogging website showcasing the creativity in the form of Podcast, Poetry and Quotes. ‘Soch’ means a thought and ‘Saaj’ stands for adding apt value to it or to present it in a more effective and meaningful way. Soch is the lyrics and Saaj is the melodious tune behind it that reverberates even when the music fades away, hence Soch aur Saaj.

It's based on the brand motto 'Think | Create | Illuminate'. The blue colour in the inkpot reflects the creative energy(ink) waiting to be tapped. Once the quill/ink is dipped in it and creative ink starts flowing(ink mark below the name), it illuminates the world within(bulb) and out(ink spot on 'J') with a sparkle.