USNews & Higher Education Partnership | A/B Testing

USNews & Higher Education Partnership | A/B Testing

The USNews & Higher Education partnership required us to adapt our sponsored content to the USNews website style. Here are the design options I created for three separate user tests.

Test One is boxed in to stand out from the body content.

Test Two is more subtle and looks like unsponsored content.

Test Three has a pull quote inspired design with a left-aligned color block to grab attention.

Let's chat about your testing roadmap!