Branding experiments continue...

This branding exercise has been good in that it has challenged the program committee to rethink the naming, focus, and messaging of the new departmental program on plant breeding. The previous Africa focused and helix logos set them on the discussion that is now driving my direction: that the program should be more generally internationally focused to make room for future programs outside of their current African one.

Here is a first iteration on a new, more internationally-focused graphic mark.