F is for Fun Dip

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Next in the 90s Nibbles series, F is for Fun Dip. Let’s just cut out the middle man, and go straight to the sugar! How do we get there? Licking and dipping hardened sugar into loose sugar! Sugarrrrrr!

It’s actually pretty interesting how Fun Dip came to be. Frutola, a sour powdered candy, was created to contend with Kool-Aid. The company soon realized that kids preferred pouring the mix directly into their mouths. They repackaged the product and added a spoon, calling it Lik-m-Aid. The edible candy sticks and colored sugar would later be rebranded in the 1970s as Fun Dip.

Fun Dip, Pixy Stix, and SweeTarts are all pretty much the same thing. In the 50’s, Sunline Inc. released Pixy Stix - colorful straw-shaped wrappers filled with powdered sugar. The non-resealable tubes led to regular complaints from parents claiming the loose candy powder was getting everywhere. So, by the 1960s, a solid version based on the same recipe was born and named SweeTarts. I loved them all!