Facts about Social Media Marketing
The term social media marketing (SMM
) refers to the use of social media and social networks to market a company's products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
How to create a social media marketing strategy
Choose social media marketing goals that align to business objectives.
Learn everything you can about your audience.
Know your competition.
Do a social media audit.
Set up accounts and improve profiles.
Find inspiration.
Create a social media content calendar.
The 6 Types of Social Media With Examples
Social Networks. Examples: Facebook, LinkedIn.
Bookmarking Sites. Examples: Pinterest, Flipboard, Diggs.
Social news. Examples: Digg.
Media Sharing. Examples: Pinterest, YouTube, Vimeo.
Microblogging. Examples: Twitter, Facebook.
Blog comments and forums.
Social Review Sites.
Community Blogs.
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