Cut out the Middleman Illustration

I recently did a campaign for MedMal Direct as a part of Jacksonville's Wingard Creative, in which I illustrated a paper doll.

The concept is "Cut out the Middleman." We wanted to make good natured fun of the middlemen in the insurance industry that MedMal circumvents through it's services. A paper doll was the obvious choice, and I tried to make it in the vein of Kyle Hilton's work for Vulture (http://kylehiltonillustration.tumblr.com/).