Photo by Jade Stephens on Unsplash
Disciplines: Brand Identity, Illustrations, Patterns, cleaning care card, Catalogue.
Challenge: An inventive, modern ceramics brand. Their artistic focus is on shape and color. The goal is to design a brand identity that is both artistic and functional, just like their pieces. They want their customers to feel nostalgic and inspired by the purchase of their product. Cool but not pretentious. Modern with a hint of retro.
Blobble's mission is to help draw out their audiences' inner artists. Their products are unassuming and they draw women in their late 20s-early 30's who appreciate a good nod to decades past. Their audience likes collected pieces for their home and life that are unique in shape, color and texture. They can tend to be minimalists, so the products must also carry function as well.
Solution: Create a visual identity that represents the values of the brand with an artistic approach, functional and adaptable to any application that is necessary with a focus on its products in an organic, simple and beautiful way for a sustainable life.
Photo by Jade Stephens on Unsplash